By Eric Swanson and Matt Engel  “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker Jesus, Big Data and the Church…
By Eric Swanson and Matt Engel “If you aim at nothing you will hit it every time.” Zig Ziglar Big data does not help a church that has no…
By Eric Swanson & Matt Engel Every church that is thriving and multiplying has become really good at a critical five things. Every church that is plateaued or is slowly…
See below for the most important webinar you’ll attend this year. Nehemiah asked his brother for two key data points after his brother returned from Jerusalem (Neh.1:2): “Tell me about…
Watch the video from our webinar with Kara Powell, Executive Director of the Fuller Youth Institute and co-author of Sticky Faith and Growing Young. Kara Powell is a prominent voice today…
Did you know that Millennials—the generation born between 1980 and 2000—comprise 20 percent of the U.S. population? Did you know that a paltry 10 percent of churches today have 20…
Know Jesus—No evolution / No Jesus—Know evolution Know Jesus—No progressive political views / No Jesus—Know progressive political views Know Jesus—No gay friends / No Jesus—Know gay friends Know Jesus—No dialogue about social justice…
Here’s how Wikipedia defines a “keystone species”: “A keystone species is a species that has a disproportionately large effect on its environment relative to its abundance. Such species play a…
Why is everyone obsessed with Millennials (Those born between 1980 and 2000)? From marketers to researchers to pastors, most everyone is engaged in the Millennial conversation. And they should be….
Brought to you by Compassion International by Eric Swanson We’ve all heard the news; the number of people who are attending churches in the U.S. is in decline. For the…
First Presbyterian Church in Boulder Colorado hosts event they had launched to help improve marriages in Boulder. Held on a Friday evening in January, open to the public, and centered on…
For over 75 years (yes you read that right) Harvard University has been tracking and studying the lives of 724 men from two different control groups. The first group was…
As you enter 2016 it is helpful to put everything you do in your church into one of three boxes: Box 1 represents THE PRESENT and contains all the stuff…
Platforms are breaking the traditional rules of how value is created and how customers are being served. Platforms are the most disruptive business model in history. Think about it; “The…
